Entertainment, Media & Sports · Week of Nov 2, 2026
Brands bank on films, parks and athletes: the week in entertainment
Brands leaned on entertainment and sport for marketing as KFC, TESSAN and Six Flags rolled out campaigns, alongside racing news and Under Armour results.
Several releases this week showed consumer brands using entertainment and sport as marketing vehicles. KFC says its Doctor Doom-inspired menu tied to Marvel Studios' "Avengers: Doomsday" is its largest global collaboration to date, covering 100 countries. TESSAN, a charging products company, premiered a documentary with adventure athlete Jamie Leibert as the cornerstone of its Courage Charge campaign. Six Flags set out holiday events at 11 parks along with Black Friday ticket offers.
Live events and motorsport filled out the week. Outlaw Partners announced two John Summit Experts Only shows in Big Sky, Montana, for March 2027. Kaulig Racing named its drivers as the anchor team for Dodge's return to the NASCAR Cup Series. Beyond Monumental reported four course records at the Indianapolis Monumental Marathon. On the financial side, Under Armour reported a 7 percent revenue decline for its fiscal second quarter and lowered its gross margin outlook, while FiEE reported service revenue from a Kyoto art auction.
Under Armour, Inc.
UNDER ARMOUR REPORTS SECOND QUARTER FISCAL 2027 RESULTS
Under Armour said second-quarter fiscal 2027 revenue fell 7 percent to $1.2 billion, with a net loss of $0.4 million. It now expects fiscal 2027 gross margin to rise 170 to 220 basis points, down from a prior 220 to 270, and kept adjusted operating income guidance at $140 million to $160 million.
Six Flags Entertainment Corporation
Six Flags expands the holiday cheer with more parks, more events and more ways for families to celebrate in 2026
Six Flags announced its 2026 holiday lineup across 11 parks starting Nov. 20, including reimagined Holiday in the Park events at Six Flags Great Adventure and Six Flags Over Georgia. The company is also offering free unlimited home-park admission for guests 65 and older, excluding Knott's Berry Farm, and Black Friday deals valid through Nov. 30.
FiEE, Inc.
FiEE Advances O2O ArtTech Ecosystem with Approximately US$2.9 Million in Gross Transaction Value at Kyoto Artwork Sales Event, Targeting Art Advisory and Global Collector Networks
FiEE said its Kyoto exhibition and auction, held with the Museum of Kyoto, produced about US$2.9 million in artwork transaction value, which it says is not its revenue, and about US$1.3 million in service revenue. The company plans regular art events and says it sees opportunities in art advisory services, while cautioning that future events may not achieve comparable results.
Beyond Monumental
Four Course Records and 28 Olympic Trials Qualifiers Highlight Historic 2026 CNO Financial Indianapolis Monumental Marathon
Beyond Monumental reported four course records and 28 qualifiers for the 2028 U.S. Olympic Team Trials – Marathon at the Indianapolis Monumental Marathon, up from 13 in 2025. Johnnie Guy won the men's marathon in 2:11:47 and Lindsey Bradley the women's in 2:29:47, and the event recorded its 14th consecutive sellout.
Kentucky Fried Chicken
KFC Brings the Doom: New Marvel-Inspired Menu Lands Ahead of Marvel Studios' "Avengers: Doomsday"
KFC launched a Doctor Doom-inspired limited-time menu tied to Marvel Studios' "Avengers: Doomsday," available beginning 9 November in select markets through January 2027. The menu will not be offered in the United States, India or China, and the film opens December 18, 2026.
Outlaw Partners
John Summit Brings Experts Only to Big Sky for Two Headline Shows, March 13-14, 2027
Outlaw Partners announced two John Summit Presents Experts Only Big Sky shows at the Big Sky Events Arena on March 13 and 14, 2027, with presale on November 10 and public on-sale November 11. The release says it will be the only Experts Only ski weekender in the U.S. in 2027 and that John Summit has no mainstream festivals on his 2027 schedule.
Stellantis
Kaulig Racing Tabbed as Flagship Team for Dodge Return, Allmendinger, Dillon Named Drivers for 2027
Kaulig Racing named AJ Allmendinger and Ty Dillon as drivers for 2027 as the anchor team for Dodge's return to the NASCAR Cup Series. Dodge, which last competed in the series in 2012, will reveal its 2027 livery Dec. 4 at the Snowball Derby.
TESSAN
TESSAN Premieres 'Jump Into The Unknown' Documentary, Chronicling Jamie Leibert's 30-Day Expedition in the Swiss Alps
TESSAN premiered Jump Into The Unknown on Nov. 1, 2026, a documentary co-created with Jamie Leibert about a 30-day Swiss Alps expedition with his wife, Sandra Zinovyev. The company says the film is a cornerstone of its Courage Charge campaign and that it plans to keep working with the couple.
This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not News Today Lines reporting.