Prospera Financial Services Expands New York Presence With Cornerstone Wealth Management

Rochester Team Brings Eight Advisors to the Platform Serving Clients Across the United States

DALLAS, Nov. 4, 2026 — Prospera Financial Services, Inc. ("Prospera"), a boutique wealth management firm supporting a nationwide network of independent advisors, today announced that Cornerstone Wealth Management in Rochester, New York, has joined its growing platform.

Cornerstone is led by founding members Marc Johnson and Gene Richardson, who bring with them six other financial advisors and associate advisors to affiliate with Prospera. Two members of the firm's support staff are also part of the move.

The practice helps families and individuals navigate retirement planning, estate strategies, risk management and multi-generational wealth management. Cornerstone has $600 million in assets under management (AUM) and serves clients in 25 states.

"The more sophisticated a practice becomes, the more important it is that support stays personal," said Tarah Williams, Prospera's President and COO. "Marc and Gene have built their business around strong client relationships. Our job is to help them keep that focus as they grow- with the resources their practice requires, access to people who can make decisions and the flexibility to serve their clients in the way they know best. We take that responsibility seriously."

Depth of Experience
With nearly 75 years of combined experience supporting clients, navigating some of the most complicated crises and societal shifts in history, from Black Monday 1987 to the COVID-19 pandemic, Johnson and Richardson have built a team of veteran advisors dedicated to a wide range of experience from large wire houses to independent wealth management firms.

Johnson added, "We wanted a partner that aligned with our long-term vision, and Prospera is that partner. Their personalized support, advisor-first culture, technology platform and commitment to helping independent financial advisors grow made the decision easy for us. We look forward to growing with Prospera."

Prospera supports more than 240 independent financial advisors and more than $32 billion in client assets. As the firm continues to grow, it remains committed to maintaining a 2.5:1 advisor-to-home-office staff ratio, ensuring advisors receive the personalized service, accessibility and resources that define Prospera's boutique approach.

SOURCE Prospera Financial Services